Prohibited content and practices

• Erotic, pornographic content
• Phishing, malicious content, malware files
• Advertising of illegal products and services
• Weaponry
• Materials related to terrorist groups and acts of terrorism
• Use of minors for irrelevant, prohibited categories (e.g. dating, weight loss, etc.)
• Humiliating, indecorous, mortifying, dissolute materials
• Fortune-telling products and services
• Dating sites emphasizing sexual intercourses
• Medicaments, online drugstores
• Smoking-related materials
• Fraudulent moneymaking services, investment schemes with high risk involved
• Third-party rights contravention (e.g. watermarks)
• Unconfirmed celebrity, brand, service endorsement

Restricted content

• Dating services
• Online casinos, lotteries, sweepstakes, gambling
• Alcoholic beverages
• Computer or mobile software downloads
• Online banks, crediting services, and other financial institutions
• Weight loss products, supplements, and other self-perfection products
• Vaping goods and electronic cigarettes
• Subscription services (e.g. video streaming platforms)
• Religion-related materials
• Politics-related materials (e.g. electioneering)

Thumbnail images

Thumbnail image technical parameters

Size: 600*400 pixels
Dimension: no less than 72 dpi and 300 dpi is preferred.
Format: .jpg, .png, or steady .gif.

What to avoid while choosing a perfect image for your ad:

• Poor quality
• Amateur Photoshop editing
• Side borders
• Distorted, stretched images
• Watermarked images
• Excessive elements (e.g. red circles, arrows, etc.)

Headlines

Title length: 65 characters

Please avoid the following practices in your headlines:

• Illiteracy, senselessness, unnecessary punctuation
• False, deceptive statements
• Exaggerating with uppercase
• Obscene language
• Usage of website URLs
• Usage of addresses, phone numbers, and any other contact information