Landing Pages
PG — Parental Guidance
- relevant content with high-quality images and grammatically correct texts;
- mild violence may be included for specific images and issues for fictional entertainment;
- women-oriented content (e.g. fitness, skincare, weight loss, swimwear, lingerie) may include skin
- sex-related and assorted content;
- provocative, vulgar language;
- misleading statements
R — Restricted
- entertainment articles and galleries restricted to an older audience;
- non-explicit sexual context and sexually oriented appeal;
- fictional stories of fictional characters
- slanderous materials, misleading information on real people, celebrities, etc.
Note: These are to be restricted to display for anyone under 17 years old (allowed with permission or in the presence of adults).
NC-17 — No One 17 and Under Admitted
- controversial subjects with weird, scary, disgusting in any way imagery;
- may include description and images of health conditions, substances, objects and liquids causing unpleasant associations
- fictional stories of fictional characters
- extreme violence, abuse;
- images depicting open wounds, vitals; photo reports from murder scenes;
- sex-related and assorted content
NSFW — Not Safe For Work
- sexual, astounding, startling, or scandalous content
- minors sexualizing, nudity, pornography, sexual activity
B — Adult
- sexual provocation, sexual connotation, suggestive images, casual close-to-adult dating services, explicit phrasing;
- gross and disgusting content
- illegal celebrity endorsement approach
- fake web page design approach
- pornography
Please feel free to contact your account manager if you have any remaining questions regarding this matter.
Creatives
Please review this quick guide on ad rankings in order to give you a better understanding of how your ads and landing pages are ranked by our moderation team.
Determining the type of ad, we consider:
- image content and quality;
- semantic, grammar and stylistic integrity of the title;
- combination of the headline with the image
The types of creatives are determined and ranked in accordance with the Adskeeper creative policy.
We make sure that the preferences of advertisers and webmasters match perfectly. The right type of the ad will attract the target audience and guarantee the correct rotation on the corresponding sites.
Types of creatives within our system:
- PG: Parental Guidance: requires adult supervision;
- R: Restricted: restricted to be displayed for anyoneunder 17 years old (allowed with permission or in the presence of adults);
- NC17: No one 17 and under admitted: invalid content for anyone under 17;
- NSFW: Not safe for work: content with erotic implications.
- B: erotic or hideous content which is a bit over the top for NC17 and NSFW ranking
Do’s and Don’ts:
PG type:
- grammatically correct and stylistically consistent headline;
- relevant and high-quality image;
- integrity of ad;
- compatibility between image and title
- sexually suggestive content;
- images of people with naked body parts (e.g. bust,abdomen, legs above the knees);
- provocative or vulgar headlines;
- violence;
- adult themes;
- misleading statements;
- personal attributes
R type:
- colloquial words and expressions, abbreviations, slang;
- headline is acceptable to be not 100% relevant;
- fictional stories and fictional characters;
- images with naked body parts of non-sexual nature;
- imperfect image quality (slight pixelation, etc.);
- provocative or vulgar headlines
- provocative or vulgar images with an erotic nature;
- violence;
- adult topics
NC17 type:
- provocative and shocking headlines;
- controversial topics;
- strange, peculiar, irritating or disgusting images
- sexually suggestive images of any kind;
- pornography or erotica;
- sexually explicit words and phrases (sugar mom/sugar daddy/milf/ fuck)
Note: NC17 ads look, in a way, aggressive, disgusting and shocking. This type of creative does not envisage materials of a sexual nature.
NSFW type:
- colloquial words and expressions, abbreviations, slang;
- images of women in lingerie;
- provocative and shocking headlines;
- sexually suggestive material;
- sex scenes from entertainment (e.g. movies)
- pornography;
- erotic;
- nudity;
- intercourse process;
- prostitution or any references to sex for reward;
- vulgar, obscene, offensive phrases or words
Note: This type covers content that falls under the “adult” category (pornographic content is prohibited!). Creatives may be sexual in nature and sound sensational and shocking. In this case, the creative should still not contain nudity, pornography, erotica, or implication of sexual intercourse.
In order for your creatives to pass moderation successfully, it is very important to be able to determine the fine line between vulgarity and sexuality
B type:
- colloquial words and expressions, abbreviations, slang;
- adult topics;
- provocative and shocking headlines;
- sexually suggestive material;
- implied nudity (e.g. image of topless woman from the back);
- strange, peculiar, irritating or disgusting images
- pornography;
- intercourse process;
- prostitution
Note: B type creatives cover both NC17 and NSFW types but with a slightly wider boundary for sexual and shocking content. Keep in mind that pornography, complete nudity, and realistic images of vitals are still prohibited.
See more detailed description here
