Sign In Sign Up

Content and Creative Guidelines

Your complete guide to ADSKEEPER creative guidelines

ADSKEEPER defines the native ad ecosystem and is passionate about increasing the ad integrity of our clients. We have included the creative guidelines to explain how great ads are made. If you have any further questions, please don’t hesitate to contact your account manager.

To form a clear vision of moderation steps and eliminate misunderstandings in moderation processes, we present a step-by-step guide to reviewing the content and creatives in Adskeeper.

This guide is meant to help you avoid mistakes and easily pass moderation.

Sexual Health Category Guide

General Rules

  • Ads, LPs and OPs can be more provocative and suggestive within a reasonable range (no nudity*, no pornography/erotica, no sexual intercourse).
  • Penis enlargement is allowed.
  • Fake web pages designs, celebrity endorsement, porn actors, real practicing doctors endorsement are allowed.

Ads

The ads are allowed to be focused on:

  • penis enlargement and mentions of centimeters/inches in titles, hints of size matters in the imagery are allowed.
  • genitalia-shaped objects are allowed to use for thumbnail images within a reasonable range (except for images of nude organs, blurred images of nude organs, too vulgar and provocative genitalia-shaped objects). Graphic illustrations of anatomy of the organs are OK to use.
  • images of women younger than 40 years old are allowed, in connection with relevant titles (nudity, erotica, pornograpy excluded!).
It’s prohibited to use the following in creatives:

  • nude/blurred organs
  • sexual intercourse
  • pornography, erotica
  • images of Viagra and alternatives

Titles wording of ads may contain:

Measurements (e.g.centimeters/inches, etc.) – OK BUT
Terms ‘Penis/ejaculation’, f-words – NO!Product name – NO!

LP

  • LP may contain suggestive content, implied nudity like images of a topless woman from the back or front when it is not revealing (the nipples are covered or not visible). Erotica, pornograpy, sexual intercourse are excluded!
  • LP can be focused on penis enlargement. (F-words, nude/blurred organs, vulgar wording, prostitution, sexual intercorse excluded!)
  • Fake web page design, fake news approach is allowed.
  • Endorsement (celebrities, real practicing doctors) is allowed (offensive facts, aggression, disturbing stories/imagery excluded!)
  • nude/blurred images of male organs
  • sexual intercourse
  • pornography, erotica

Offer Page

see LP rules +

  • Nudity is allowed: images of nude male organs/blurred images of male organs are allowed. HOWEVER, it cannot be displayed within the first scroll of the page and strictly for the use to demonstrate the effect of the remedy (e.g. before/after images).
  • sexual intercourse
  • pornography, erotica