Push Guidelines – Adskeeper

Content and Creative Guidelines

Your complete guide to ADSKEEPER creative guidelines

ADSKEEPER defines the native ad ecosystem and is passionate about increasing the ad integrity of our clients. We have included the creative guidelines to explain how great ads are made. If you have any further questions, please don’t hesitate to contact your account manager.

To form a clear vision of moderation steps and eliminate misunderstandings in moderation processes, we present a step-by-step guide to reviewing the content and creatives in Adskeeper.

This guide is meant to help you avoid mistakes and easily pass moderation.

Push Advertising Creative Guides

Before launching your new campaign, please be sure to review and understand our content policies. Please be aware that these policies are not exhaustive and are subject to change without prior notice.

Content Policies

Prohibited content and practices

Promotion of illegal substances or activities
Illicit drugs, prescription drugs
Adult content:
- Overly sexualized content
- Escort services and prostitution
- Erotic content
- Pornography
- Dating sites in which money or an item are exchanged for a date
Sexualization of children
Hateful content:
- Content that may insult one’s gender identity, sexual orientation, faith, creed, race, political preferences, disability, or medical conditions
Disturbing content:
- Dead bodies
- Acts of violence
- Terrorism
- Open wounds
- Grotesque content
Weapons and explosives
Products or services claiming to predict the future
Misleading content, slanderous reports
Third-party brand names and logos without permission, copyright infringement
Fundraising organizations
Spam, spyware, malware, illegal hacking devices, phishing websites
Automatic downloads
Torrents

Restricted content

If you want to run content from any of the following restricted categories listed below, please contact your account manager for assistance.

Dating services
Video gaming
Cryptocurrency offers
Binary
ICO
Financial services
Self-improvement products
Software downloads
Subscription services
Supplements
Sweepstakes or contests
E-cigarettes and vaping products
Gambling offers
Healthcare products and supplements
Sexual health offers and sex toys
Non-profit volunteer and charity organizations
Crowdfunding
Political content
Services that are prone to abuse

Push Creatives

Images

Tech requirements:

Image file size should be no larger than 5 mb;
Acceptable formats are jpg, jpeg, png, steady gif;
Image size should be 492×328 or bigger – your ad image will be automatically optimized for a corresponding device by the system

Don’ts:

Images with color borders;
activity
Animated images;
Blurry, distorted or poorly photoshopped images;
Images with arrows, circles and other elements that appear to be annoying, irrelevant or aggressive;
Copyright infringing activities;
Use of third-party brand names and logos without permission;
Disturbing imagery: dead bodies, acts of violence, terrorism, open wounds, grotesque images;
Images depicting overly sexualized content, escort and prostitution, erotica, pornography;
Sexualization of children;
Images that may insult one’s gender identity, sexual orientation, faith, creed, race, political preferences, disability, medical conditions;
Depictions of illicit drug use.

Texts

Tech requirements:

Headline contains no more than 30 symbols

Advertising text contains no more than 40 symbols

Don’ts:

Macros in headlines and advertising text;
Multiple punctuation marks/ellipses;
Offensive wording, f-words, erotic, pornographic wording;
Poor grammar;
False and misleading statements;
Copyright infringement;
Illegal celebrity endorsement;
Use of third-party brand names and logos without permission;
Headlines which may insult one’s gender, identity, sexual orientation, faith, creed, race, political preferences, disability, medical conditions.

What do they look like?

Some of you can get such notifications on a daily basis.

The thumbnail formats are different depending on the device you use:

Rectangular crop is for widescreen banner (Android, Windows desktop and mobile);
Square crop is for standard push notification format (Mac OS).

Creative best practices

Short. Creative. Meaningful.

Overtake your competitors and increase users sign-ups with ads involving the use of a minimum of words and simple yet catchy graphics
Forget storytelling approach, make a sense of urgency combined with juicy details. Add emojis, stickers, splashes or buttons to your images.
Do not use cluttered images for push ads. Literally it doesn’t make any sense here. Try using images with big, bright object with minimum items on the background.

Make your push notification seem useful