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CLIENT

An experienced affiliate focused on promoting CPL offers

CHALLENGE

Attract the maximum number of registrations in desired areas with specific demographics at a lower price than the affiliate network's payout, while earning a partner commission.

SOLUTION

The affiliate started a campaign that attracted players to the browser game using a referral link from one of the affiliate networks to reach the goal of getting as many registrations as possible to earn a partnership commission. In view of the fact that affiliate network offers usually have additional conditions and restrictions, this was a very interesting strategy, serving very specific audience filters, despite the fact that the game was recommended for ages 7+.

Creatives included categories R and NSFW, as well as headlines targeted at an adult audience. Also, the landing page served as a transition to registration only after the user responded to whether or not he was 18+ years old.

The campaign started in September, targeting the US, on desktop with all browsers, except for Mozilla, with the category of the advertised product Video Games. During the first month, successful optimization occurred from both creatives and landings, and from the sites through selective bidding.

CLIENT

An online dating company, one of the industry leaders.

CHALLENGE

To increase the number of quality registrations and grow profit. The main feature and complexity of this campaign is the eight-stage registration — before creating an account, the user had to answer questions on several interstitial pages to fill out the long form.

SOLUTION

The audience of Adskeeper responds well to dating offers and other similar promotions despite complex registration procedures, so Adskeeper's designers prepared a variety of creatives.

In addition, in order to identify the most efficient setup, the account manager recommended A/B testing two different landing pages — classic performance style with a registration form, and advertorial.

CLIENT

An experienced affiliate specifically focused on games promotion

CHALLENGE

To generate leads in highly competitive landscape preserving good ROI.

SOLUTION

The client was interested in leads from the USA, but considering strong competition AdsKeeper’s account manager recommended adding less competitive, but still profitable markets for the start. The campaigns were organized by GEO in order to identify the most and least efficient markets. The campaigns were run on both desktop and mobile devices.

AdsKeeper’s designers have prepared a variety of creatives which clicked through to flashy responsive landing pages with user-friendly interface.